Interactive customer retail experience
(Sydney & Melbourne, Australia, 2017)
When Google asked Grumpy Sailor to create a custom retail experience with which to launch their new Pixel phone at Sydney and Melbourne’s flagship Telstra stores, Grumpy Sailor turned to ENTTEC to help turn their creative vision into a technical reality.
Using the classic Pixelator/Pixel Link/Pixel dots combination, Grumpy Sailor created an installation taking the form of a 12-metre long wall, featuring 12,600 individually-adressable LEDS which onlookers could control by using a Google Pixel phone running a custom app.
A truly interactive creation, and a magic collaboration.
– 2 x Pixelator: ENTTEC’s flagship Ethernet > Pixel Link driver.
– 90 x PLink Injector. The Pixel Link system allows data to travel up to 300 metres on standard Cat 6 cables.
– 4200 x ENTTEC 9PDOT3 pixel dots with opal dome diffusers, each dot being individually controllable.
Project concept, design, assembly and installation: Grumpy Sailor
Fabrication: So Watt
Client: Google (for Telstra)
Grumpy Sailor‘s video features stages of the installation from concept to execution.