Interactive customer retail experience
(Sydney & Melbourne, Australia, 2017)
When Google asked Grumpy Sailor to create a custom retail experience with which to launch their new Pixel phone at Sydney and Melbourne’s flagship Telstra stores, Grumpy Sailor turned to ENTTEC to help turn their creative vision into a technical reality.
Using the classic Pixelator/Pixel Link/Pixel dots combination, Grumpy Sailor created an installation taking the form of a 12-metre long wall, featuring 12,600 individually-adressable LEDS which onlookers could control by using a Google Pixel phone running a custom app.
A truly interactive creation, and a magic collaboration.
– 2 x Pixelator: ENTTEC’s flagship Ethernet > Pixel Link driver.
– 90 x PLink Injector. The Pixel Link system allows data to travel up to 300 metres on standard Cat 6 cables.
– 4200 x ENTTEC 9PDOT3 pixel dots with opal dome diffusers, each dot being individually controllable.
Project concept, design, assembly and installation: Grumpy Sailor
Fabrication: So Watt
Client: Google (for Telstra)
Grumpy Sailor‘s video features stages of the installation from concept to execution.
9PDOT3 (string of 50)
High resolution IP67 44mm opal dome RGB 24V pixel dots with 125mm pitch.