Google Pixel Wall

Interactive customer retail experience

(Sydney & Melbourne, Australia, 2017)

 

Ingredients:

When Google asked Grumpy Sailor to create a custom retail experience with which to launch their new Pixel phone at Sydney and Melbourne’s flagship Telstra stores, Grumpy Sailor turned to ENTTEC to help turn their creative vision into a technical reality.

Using the classic Pixelator/Pixel Link/Pixel dots combination, Grumpy Sailor created an installation taking the form of a 12-metre long wall, featuring 12,600 individually-adressable LEDS which onlookers could control by using a Google Pixel phone running a custom app.

A truly interactive creation, and a magic collaboration.

– 2 x Pixelator: ENTTEC’s flagship Ethernet > Pixel Link driver.

– 90 x PLink Injector. The Pixel Link system allows data to travel up to 300 metres on standard Cat 6 cables.

– 4200 x ENTTEC 9PDOT3 pixel dots with opal dome diffusers, each dot being individually controllable.


Project concept, design, assembly and installation:
 Grumpy Sailor
Fabrication: So Watt
Client: Google (for Telstra)

 

            

Grumpy Sailor‘s video features stages of the installation from concept to execution.

 

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