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So why didn't we name them something whimsical from mythology, or pick some term out of a book of Australian wildlife?
- If we'd called them A1, there'd be confusion about whether they were only for culinary purposes. (They're not, but restaurants and bars are a great application.)
- Apollo has a company named after him already in the lighting industry.
- "Alpha" relates to some fixtures by a company in Italy, we believe.
- Australian spiders have been used.
- Koala, dingo, kangaroo, or wallaby---none really do this new item justice, though each was given its due consideration.
The word "Aleph" conveys the sense that it's a building block. You know that it's not a complete thing unto itself,
but it can be combined with other things to create practically anything. And that's where it starts to get interesting.
So, please, welcome to your bag of tricks: ALEPH STRIPS
Photos of Aleph Strips (black background) Courtesy of David Neff
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